Viperfish Communications uses the first complete Sensory Brand Positioning and Modeling Process called SenseperienceTM
to unlock new and dormant sensory brand attributes through empirical analysis of data gathered. The outcome delivers the
perfect pairing of the brand’s sensory palette to enhance the emotional associations between brands and consumers.
Which feeling is your brand associated with? Which emotions does your brand evoke by association of last usage?
UNLOCK YOUR BRAND’S SENSEPERIENCETM
Research confirms that the likelihood of conversion to sales grow as we make brands stand out in retail. We believe that
owning the emotional response curve in the consumer journey creates even stronger brand recall and positive emotional
POS and the Retail Space now become the stage where you can now deploy new technologies appealing to the buyers
positive brand associations.
“Once we accept our limits, we go beyond them” - Albert Einstein
WHICH SENSES ARE YOUR BRAND REALLY PAIRED WITH IN THE MIND OF CONSUMERS?
By association, consumers develop strong emotional sensory bonds with brands through smells, visual
references, sounds, tastes and tactile experiences.
But these connections are not as obvious as we think.
Copyright Viperfish Marketing and SenseperienceTM 2012