Considering the range of possible associations, the brief is wide open to engage consumers whilst still staying true to the mother brand CI.  All the process does is to enrich the existing brand CI.  The process uses the brand DNA and expands it into more relevant real world associations.
 UNLOCK A HUGE RANGE OF ASSOCIATIONS AND BRAND INTERACTIONS AT EVERY LEVEL TO INFLUENCE CHOICE AT POS
Every brand needs rejuvenation from time to time.  This requires a dedicated set of tools and workshop interventions to address the business challenges.  The Viperfish Consulting toolbox was developed to do just that.  This is an expedient, yet to the point effective process of three stages to validate or refine the Business or Brand Purpose, the Business or Brand Positioning and then strategies to implement the rejuvenated brand in trade and to customers or consumers.
 “Once we accept our limits, we go beyond them” - Albert Einstein
Considering the range of possible associations, the brief is wide open to engage consumers whilst still staying true to the mother brand CI.  All the process does is to enrich the existing brand CI.  The process uses the brand DNA and expands it into more relevant real world associations.
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