New studies show that the brain releases dopamine at the point of purchase if the brand is associated with happy memories. The question is how to identify these associations and get the pairing right between your brand and the sensory connections that evoke happy emotions in the minds of your brand’s customers. Does your brand tap into the subconscious sensory triggers to evoke strong positive emotions?
SENSORY POSITIONING UNLOCKS HAPPY MEMORY LINKS BETWEEN THE BRAND WORLD AND THE CONSUMER WORLD
Viperfish SenseperienceTM was built over the last few years from research and insights gained in the fields of Neuro Marketing and Sensory Research. Hypothesis and findings from both these fields and many years of practical experiencing in Brand and Trade Marketing were brought together to deliver this process. The conclusion of the process delivers solutions to enhance marketing at every level of consumer interaction across all marketing channels.
“Once we accept our limits, we go beyond them” - Albert Einstein
The process considers a range of sensory attributes and measures associations and brand specific activities to extract information that would make the sensory brand more relevant and more achievable within existing and new consumer engagement structures.The result is an enriched brand and brief process to extract the best standout in retail and beyond.
Copyright Viperfish Marketing and SenseperienceTM 2012